Being heavily involved with the Entrepreneurship Club allowed me to connect with startups and understand their pain points in marketing. I am passionate about bringing my unique university experiences in marketing and branding to the table. I discovered a startup luggage company Duravo, which had a great quality product and is one of the most lightweight luggage brands with their carry-on suitcase weighing only 5.5 pounds. I reached out to offer a free marketing consulting service and accomplished an understanding of the size and future of the global luggage industry while understanding key brand elements that play as big differentiators in the market. My biggest goal was to create a presentation that gave an industry overview,  a competitors comparison chart, and finally, 2 key strategies that could boost Duravo's brand presence.